Chain to highlight UK manufacturing
John Lewis is to introduce a Made in UK logo on British made products to encourage shoppers to buy local. The department store chain says its has 130 British manufacturers, highlighting that 90% of its carpet offer is made in the UK.
‘The reason for doing this now is that there's a feeling that businesses should be doing more to support UK manufacturing,’ says Christine Kasoulis, John Lewis, head of brand development.
The BFM already has a label for its members' products as part of its Great British Furniture campaign.