As Jubilee and Olympic fever sets in, The Sleep Council adds beds to the patriotic bandwagon with a summer-long campaign designed to encourage people to buy British.
Helping retailers to flag up British made beds is a special version of The Sleep Council logo with a Union Flag face that can be used to instantly identify a bed as being British made.
Said Jessica Alexander of The Sleep Council: 'There’s been a distinct swing back to buying British made products over the past couple of years. Now, anticipation of the Queen’s Diamond Jubilee celebrations along with the London Olympics is adding to the patriotic fervour.
'We’ve developed our special logo to help consumers quickly pick out a bed that has been made in Britain. We know buying British is something for which there is a real appetite just now.
'There are many reasons for choosing to buy British when buying a bed – from the fact we have a long history of producing the best beds in the world to knowing that buying British is to buy a bed that will unquestionably meet the UK’s stringent fire safety regulations which are among the toughest in the world. Unfortunately, the same cannot be said about all imported mattresses.'