The Great British Furniture Month planned for June has been extended to last the whole summer after the high level of response from retailers.
More than 120 independent retailers are taking part in the campaign along with multiples including DFS, House of Fraser, BhS and Homebase and online and mail order retailer Littlewoods Direct. Furniture Village and Harrods may also become involved.
'The response and interest has been staggering and numbers are growing daily. After four hard years of work and investment, this is exactly where we wanted to be and exactly what we wanted to create. This isn't a whimsical idea born out because everybody else is doing it. We were here long before 2012 and we will be here long after, promoting our manufacturers and the beauty of our industry. To receive emails from consumers asking "Where can I buy Great British Furniture?" shows that we have created a brand,' says Adam Mason, BFM commercial director.
To take part retailers have to stock products from five British manufacturers and will receive an in-store POS package, including tent cards, counter cards, wobblers and window stickers, as well as electronic logos to develop their own POS and for their website. Retailers will also be listed in the directory at greatbritishfurniture.co.uk – the website that has featured in all national advertising.
Alstons, Arthur Brett, Ashwood, Bridgecraft, Buoyant, Caxton, Corndell, Derwent, Hypnos (pictured), Lebus, Parker Knoll, Spirit, The Quality Furniture Company, Ultra, Vale Upholstery, Wyvern and Westbridge are among the manufacturers taking part.