Furniture and homewares retailer Oka is become a global brand after agreeing a licensing deal.
The 11 store company has agreed the deal with Hong Kong based Li & Fung Group.
'We are delighted to be taking the Oka brand out to an international audience. When we set up the company in 1999 we never imagined that the mail order catalogue we created would grow into a global brand. Our resilience during the tough trading conditions of the past few years has enabled us to take this significant step forward,' says Annabel Astor, Oka chief executive and co-founder.
Li & Fung, which has sales of almost £13bn, will introduce the Annabel Astor brand where it cannot use Oka while the chain will launch the Astor for Oka brand in the UK.