No prices, no sale and no sofa (for 75 seconds)
The latest TV advertisement for DFS breaks new ground for the upholstery chain.
There is no mention of discounts or prices and no mention of a sofa until 75 seconds into the 90 second advertisement.
The advertisement, which will run for six weeks, follows the day of a schoolboy suffering a bad day before returning home and the family sofa. It ends with the new strapline Making everyday more comfortable.
You can watch the advertisement here.