Victoria Carpets has entered the LVT market, buying C&H Distribution from the Horner family for £400,000. A further £50,000 will be paid if sales targets are met.

Although C&H operates predominantly in the contract market, Victoria says it will be able to use its position in the independent retail market to grow sales in this sector. ‘For a modest outlay, it gives Victoria an immediate and significant entry into the luxury vinyl flooring market, a segment of the market which offers both higher margin and excellent growth potential,’ says Alan Bullock, Victoria group md.

‘C&H is an important step towards achieving our stated objective of becoming the leading high quality flooring supplier in both Australasia and the UK.’

Victoria has recruited Paul Shaw, who has spent 23 years at Amtico, to run the operation in order to ‘allow the Victoria team to remain focussed on its core quality carpet business’.

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