Marks & Spencer and John Lewis offer the best in-store shopping experience of the country’s largest retailers, according to Kelkoo’s Best Retail Brand report. They were followed by Tesco, Asda, Debenhams, Harrods, Sainsbury’s, Boots, House of Fraser and Apple.

In choosing where to shop value for money was rated as the most important factor by 54% of the 1,500 consumers taking part, followed by deals and offers (17%), the brand’s reputation for being trustworthy (7%) and customer service (6%).

‘Consumer opinion confirms that “one trick ponies” focusing purely on value are not doing enough to create consumer affinity for their brand. Consumers are sophisticated and expect great customer service, excellent delivery options and a good overall experience from a retailer they trust,’ says Chris Simpson, Kelkoo chief marketing officer.
Amazon was voted as the UK’s top retail brand, followed by Tesco, Marks & Spencer, Asda, Apple, Argos, Sainsbury’s, John Lewis, Boots and Ikea.

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