Old Charm is to advertise on TV for the first time, from late autumn to post-Christmas. The campaign is designed to promote the brand’s heritage and breadth of offer while highlighting the national promotions running in-store.

‘Old Charm continues to see promoting strong brand messages and meaningful call-to-action direct to the end consumer as an ideal way of supporting its stockist base by generating footfall,’ says Malcolm Nix, sales and marketing director.

‘The business continues with its commitment to increase its advertising spend year on year and, if this TV campaign proves successful, will look to develop its television exposure during 2012. The campaign will be supported by selected national press advertising which will underpin peak selling periods.’

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