Ryalux has become the latest manufacturer to sign up for the fully traceable Laneve carpet collection.

‘At Ryalux we are always looking for tangible and visible points of differentiation in the market place to offer our retail partners.
There is no doubt that provenance and authenticity are key for today’s consumer and the Laneve collection ticks all the boxes for the environmentally conscious carpet buyer. Sampling will be going out in the coming weeks and we look forward to a fruitful partnership with Wools of New Zealand,’ says Carl Quail, Ryalux sales director.

The company’s Laneve product will be Mariana, a 60oz Saxony in 12 standard colours and available in any custom colour up to 7m wide.

Made from 100% ethically produced wool, the wool used is fully traceable back to identifiable farmers at source. The farmers concerned adhere to strict codes of practice covering animal welfare, land management, farming practices, social responsibility and environmental standards, all of which are independently authenticated.
Each carpet sold comes with a unique trace code enabling the consumer to trace its origins back to the farm where the wool was grown and follow its progress from farm to the factory floor.

Wools of New Zealand has targeted an initial distribution of 250 independent retail outlets who will become ‘Premier Partners’.

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