Upholstery retailer CSL is to offer nationwide delivery after investing in distribution and its online offer.

‘The first of its kind in the furniture retail industry, csl’s online retail experience will allow consumers to browse a virtual store from the comfort of their own home, with a fully trained personal shopper guiding them through their sofa options on the telephone. This fully consultative advice service means that consumers can learn about exclusive online ranges and order via the website,’ says Jason Tyldesley, CSL md.
As well as the £500,000 online investment, two London distribution centres are now in operation.

The chain’s first move into the south of England, at Brent Cross, north London has been hailed as a success with sales ahead of budget, and a second store – in Croydon – is scheduled to open before Christmas.

While the online offer includes Scotland and Northern Ireland, England remains the focus for its store programme with 15 more planned by 2015.

‘Our new London staff are all attending our training academy and they'll be equipped with the latest iPad technology to guide customers through their choices with a discreet and personalised service. The online consultants have had the same level of training to ensure all our customers, whether in store or online, receive a service that is second to none,’ adds Tyldesley.

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