Dwell is achieving a sales conversion rate of more than a third on its recently launched mobile website for smartphones. In its first month the website had 35,000 unique visitors with 35% of them placing orders.

The website detects which phone or tablet the user is using and the display has been simplified to enhance the usage with small screens.

‘With mobile shopping becoming a crucial area of growth in retail, we have set out to offer an easy way to browse, request a catalogue and buy, enabling the customer to combine a hassle free shopping experience with their day to day life,’ says Aamir Ahmad, Dwell md.

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