19 store furniture chain AHF is to give its winter sale a new look.

The chain has appointed marketing agency Outsmart and media buying agency Boutique Media Communications have been recruited by AHF to overhaul its six figure campaign.

'We were impressed with the energy and effort both agencies applied to the pitch and their combined approach left us convinced that they would be able to create a compelling campaign that would effectively articulate our brand during the busy festive period,' says Matt Hesketh, AHF sales and marketing director.

The campaign, to be created and executed by Outsmart, will include a mix of outdoor advertising, radio, press and direct marketing.

'We hope this is just the start of a wonderful, long term relationship with AHF for both agencies,' says Boutique's Simon Bollon. 'We were impressed with the company's drive and ambitions for the brand.'

As well as its nine AHF stores, the chain also has 10 department store concessions.

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