Cormar celebrates online order success
Retailers have placed more than £1.2m of orders through Cormar Carpets' trade website in its first three months.
Previewed at the Harrogate Flooring show in September, the website was introduced in October and allows stockists to check stock, prices and delivery days, view online statements and proof of delivery, order tracking and order history as well as ordering, protected by a secure personal log-in.
Cormar will continue to roll out the service in the first quarter of this year with usage expected to rise significantly. 'Thanks to the interactivity, flexibility and functionality that the Internet offers along with 24/7 access, retailers are finding the service a convenient way of ordering as well as providing greater information and visibility for their business. The Internet has become a major part of most people's lives in the UK in many market sectors and we wanted to offer carpet retailers and contractors the opportunity to trade with us online and bring accurate, real time information to their finger-tips.''The challenge was to go beyond what is currently available and provide our retail customers with a truly effective business tool, benchmarking the web portal against such ecommerce market leaders as Amazon for speed and ease of use,' says David Cormack, Cormar marketing director.
Oldham retailer Simply Beautiful Floors says that 90% of its Cormar orders are now made online.
'The service has significantly made a difference to the way I now run my business. It's so much more efficient and we receive a two hour delivery slot, email confirmation the day before despatch, making it easier to plan,' says Peter Higham.