Shoppers are spending more on Furniture Village's mobile website than its main one.

Since the chain launched mobile website after Christmas the value of the average order has exceeded that of its traditional website. More than fifth of visits now come from a phone or tablet.

'The mobile website has created a new shopping experience for our customers. It's not an uncommon sight to see someone sat on the very sofa that they're looking at on their phone. We wanted to make buying furniture as easy as possible for our customers. Our new mobile website delivers an exciting new touch-point and we're looking forward to seeing what we can do with this in future,' says Charlie Harrison, Furniture Village head of ecommerce.

'High value purchases are closely linked to confidence. Over 80% of shoppers use their mobiles to research something before buying it and that figure is significantly higher for items like furniture. A highly-optimised mobile Internet experience in-store, at home or at the till creates greater purchase confidence, which in turn, has led to the peak in average basket value that Furniture Village is experiencing,' says Simon Liss, md of We Love Mobile, which developed the website.

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