Starck to open 100% Design as it celebrates anniversary
100% Design is to mark its 20th edition with an opening by Philippe Starck.
The award winning designer will open the show on 17 September, to coincide with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant'Agostino on Capitol Designer Studio's stand. The 17-20 September show, staged over 22,000sqm within Earls Court, will mark its last appearance at this iconic venue before moving to Olympia London in 2015.
100% Design 2014 will comprise four key industry sections - Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build. The Emerging Brands - with 30% increase in exhibition space this year - will also return, showcasing new design talent, alongside International Pavilions – featuring an array of innovative designs by creative practices from around the world.
'100% Design has achieved so much in the last 20 years - from starting as a boutique UK design show, to now becoming an international event with an extensive global reach,' says William Knight, 100% Design show director.
'Despite the increase in both scale and visitor numbers over the years, 100% Design stays true to its long-standing commitment to design, innovation and quality. The show continues to offer an unrivalled platform for aspirational design brands, as well as emerging young designers, to showcase their talent and creativity. Our visitors come to the show not only to see new ideas and innovative products, but to connect with others – whether they be fellow visitors or exhibitors.
'This year's 100% Design will celebrate its legacy but also look ahead to see where design will take us in the next 20 years. In addition to another great line-up of exhibiting brands, the central hubs of our key industry sections will fully encapsulate the unique position of our show in the global design industry, as a leading commissioner of thought-provoking features that engage, inspire and inform.'