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GNG targets children's market with new retail brand

NealSpencergngMattress producer GNG Group has widened its retail offer with the launch of an online brand targeting the children's sector.

The company, which already operates four Foam Mattress Warehouse stores and its ecommerce website, has launched Little Mattress Company offering mattresses, beds and furniture, suitable for new born babies right through to teenagers.

'Designed using advanced sleep technologies, custom made to order and delivered directly from our main manufacturing facility in Wakefield, items are available to buy at significantly lower prices than on the high street. The mattress range includes innovative sleep solutions to suit the various needs of parents and children, from JustBaby and JustKids standard foam mattresses to PuroBaby and PuroKids, which use advanced temperature regulating fabrics and antibacterial treatments for a refreshing and healthier night's sleep. EcoBaby uses natural touch fabric and the healing properties of aloe vera to help minimise bacteria, dust mites and mould,' says Neal Spencer, GNG Group md (pictured).

The brand's bedroom ranges include racing inspired bed frame and matching furniture, as well as more traditionally designed cots, beds and furniture in a range of colours to suit different colour themes.

'The benefits of a good night's sleep are now widely known, making parents even more determined to find the right mattress and bed frame for their child. With consumers increasingly aware of the role their bed plays in their overall wellbeing, and keeping an ever-closer eye on their spending, we wanted to create a brand that provides the great quality that parents look for at a better price. With this new addition to our brand profile we're now in the position to provide premium quality children's products at prices consumers don't always expect,' says Spencer.

'Our aim is to become the number one online retailer for top quality children's sleep solutions at low factory direct prices.'