It’s Strictly Duralay
The return of Strictly Come Dancing to TV screens on 27 September has created a marketing boost for one underlay manufacturer.
Interfloor's Duralay Silentfloor Gold underlay is being used to support the dance floor for the BBC One show.
Silentfloor Gold is Duralay's premium hard flooring underlay, 4.2mm thick with a gold vapourstop barrier. Its 710kg per cum density makes it effective at reducing reflected noise by up to 30%.
'We're obviously delighted that Duralay has been chosen for this highly prestigious show...but we don't want to make a song and dance out of it,' says Gary Cowley, Interfloor sales director.