Dreams eyes product expansion as it looks to maximize store space
Beds and bedroom furniture retailer Dreams is looking to expand into other product sectors as it looks to make best use of unwanted store space.
Mike Logue, Dream chief executive says most of its 160 branches are too large and confuse shoppers by having too many beds on show. He plans a 'more selective' product offer.
Seven branches which were relocated since last year's administration have been almost halved in size from 13,000 sqft to 7,000 sqft without affecting sales: some have seen sale rise.
With average store size now 9,000 sqft, the chain is looking how to use the extra space.
Upholstery, sofabeds and carpets are under consideration, following the lead of sister chain ScS.
The chain has seen like for like sales rise by 5.7% in the first none months of the financial year and expects to have an EBITDA profit of £5.5m in the year to 24 December.
Dreams has not been in the black since 2011.