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Argos to launch multi-million advertising campaign as part of digital drive

ArgosIlkstonArgos has launched a campaign to prove it is no longer about laminated catalogues and miniature pens, investing in a mult-imillion advertising campaign trumpeting its new digital strategy.
The retailer now has 40 UK stores in the UK which offer free WiFi, 60 second collection for online orders and tables of iPads tablets for shopping.
With 72 shopping days before Christmas the retailer is hoping that is advertising campaign, which will run in cinemas, primetime TV and billboard advertising, will drive customers into its new-look shops.
'When we said we would transform Argos two years ago – we meant it,' says Stephen Vowles, Argos marketing director. 'The new campaign will be the biggest signal so far of how we are changing for our customers, and of our digital leadership strategy.'
Last year the company began to remove its famous laminate catalogues from high street stores and began trialling stores that allowed customers to order products on tablet computers.