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Interfloor revamps top-seller

InterfloorTredaireInterfloor has revamped its flagship PU underlay collection with improved backing, bolder branding and updated POS.

The Tredaire Seventh Heaven PU range of Sensation, Dreamwalk, Softwalk, Cosywalk, Ambience and Revive now has more vibrant facing film colours, significantly strengthened Textron backing paper for improved stability and comfort in white with red branding rather than the previous brown paper, brighter and stronger packaging and updated POS with more product information and QR codes.
'The updated backing will also support the premium positioning of Tredaire and provide a strong reminder of the brand when the carpet is uplifted in the future. The facing film colours have been strengthened with more pigmentation so that the finish is more striking and vibrant than before. Tredaire's PU underlays can be differentiated by their colour and improved colouring will aid the selling process to the customer,' says Steve Woodhead, Interfloor marketing director.
'The Seventh Heaven range is our biggest selling Tredaire collection. Although it has been very successful we felt now was a good time to move the range forward. This upgrade has been designed to produce a better performing product that looks better and is easier for retailers to sell. We've invested significantly in the range without changing our prices.'