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Loaf rising nicely

LoafFlopsterOnline interiors retailer Loaf has continued its expansion with a major sales increase in the past six months.

The company, named as Bed Etailer of the Year at the Bed Show awards last month, has seen sales jump by 40% since April.
The rise comes after it lifted sales from £7.8m to £20m last year.
Loaf's 60-strong team has doubled in size over the last year to cater for a growing product range, an upcoming website redesign and to expand its London showroom. Investment in an improved IT system, larger warehouse space and a new specialist courier company has paid off, helping it toward founder Charlie Marshall's target of becoming a £100m turnover company.
It continues to search for locations for its Loaf Shack stores.
'Our challenge when we launched five years ago was to communicate that shopping online was safe, and that buying a bed or sofa through the Internet was often quicker and better value than the high street. Today doing the weekly food shop, picking out a new dress or placing an order for a sofa and doing it all online has become the norm. The proposition of ecommerce has changed significantly. Now it's more about having original products that are good value. Online shopping isn't just about bagging a cheaper price. Customers are clued up – they expect great quality products and great service. Loaf's move to bricks and clicks is all about reaffirming our brand and giving customers a fantastic experience where they can kick their shoes off and relax,' he says.