Home shines for John Lewis amid Black Friday leap
While sales of tablets and coffee makers grabbed the headlines on Black Friday, Home again delivered for John Lewis last week, including its own records.
Lighting enjoyed record sales, up 10.2% while furniture jumped by 15.5%, helping overall Home sales to a 3.6% increase in the week to 29 November. Home sales for the 18 week period are up 9%.
'In a week which saw trade fuelled by Black Friday and our price matching of competitor events, we delivered sales of £179.1m, up 21.8% on last year and up 56.8% on the week to deliver the biggest ever week for sales in our 150-year trading history. This surpassed the previous sales record of £164.4m, set during the week before Christmas last year,' says Dino Rocos, Lohn Lewis operations director, John Lewis.
'We hit a record week for online sales, up 42.2% year-on-year. On Black Friday several of our shops achieved record takings for the day, including Oxford Street, York, Southampton, Liverpool, Ipswich and Tamworth.
'Black Friday started on the stroke of midnight as customers logged on to johnlewis.com, resulting in a 300% increase in traffic during the early hours. About 70% of our traffic came from smartphones and tablets between midnight and 8am. For the first time ever all our shops opened at 8am and at the same time online sales also peaked with almost 13,000 orders placed on johnlewis.com between 8am and 9am. In our distribution centres on Friday, teams picked and packed 54% more online parcels compared to last year's Black Friday, increasing to 87% on Saturday as customer orders from Friday were processed.
'Electricals led with record-breaking weekly sales, up 40.9% year-on-year, driven largely by the hundreds of Black Friday offers. There were significant year-on-year gains across all categories on the Friday including Tablets and Computers, up 127%, Vision, up 131%, and Small Electricals, up 66%.
'Fashion also performed well, up 16.7% year-on-year, and on Black Friday the directorate posted its biggest ever sales for a single day's trade. Menswear and Sport was the standout category, up 16.6% for the week compared to last year, with Ted Baker, Barbour and Polo Ralph Lauren all notching up record sales. Handbags had a record week with sales up 37% year-on-year, while brands included in our price matching were popular.'