Carpetright to roll out IFC offer
Carpetright is to follow the example of ScS and offer customers interest free credit.
The chain is due to launch IFC on Boxing Day after a trial in Scotland. ScS has made much of its ability to offer shoppers combinations of products for a 'per month' price.
The move is part of plans by Wilf Walsh, Carpetright chief executive to relaunch the brand in 2015, competing on price and customer service wile overhauling its product offer 'while retaining [its] well-established value heritage'.
'We believe that, with a well researched and well executed strategy, we can begin to reshape Carpetright to ensure the business fully capitalises on its market leading position. These changes will take time to take full effect but we are absolutely focused on maintaining the recent improvements in the performance of the group, as well as devoting our energies to revitalising our brand and operations in line with contemporary customer expectations. As a team we are excited by the potential that exists and are concentrating hard on execution of this new strategy as we enter 2015,' says Walsh.
His comments came after the chain saw underlying UK operating profits increase from £5.5m to £7.3m in the six months to 25 October. Like for like sales rose by 6.5%. Total UK sales were 5% higher at £194.2m. Some 290 of its 463 UK stores have now been modernised.
Its European operations returned to the black, recording a operating profit of £100,000 compared to a loss of £1.4m.
Walsh says he expects full year profits to be towards the upper end of forecasts of £8m-£11m.