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Online boom helps retail sales climb by 10-year high

shopping2Retail sales grew by the fastest rate for more than a decade in November, helped by online growth fuelled by Black Friday.

Sales increased by 6.4% compared to 2013, the highest year-on-year increase since May 2004 when it grew by 6.9%, according to ONS.
The increase was the 20th month of growth. The underlying pattern in the three-month on three-month movement in the quantity bought continued to show growth for the 21st consecutive month increasing by 1.1%. This was the longest period of sustained growth since November 2007 when there were 25 periods of consecutive growth.
The value of sales made online increased by 2.9% compared with October 2014 and accounted for 11.5% of all retail sales in November 2014. Online sales increased by 12.9% compared with November 2013.