Silentnight kicks off Achievements campaign
Silentnight has today launched its eight-month long Achievements consumer advertising campaign, covering national newspapers, home interest magazines, posters, video on demand and online.
The campaign has begun with advertisements in The Daily Telegraph, Daily Mail, The Guardian and Daily Express. These will run in May, June, October and November.
Home interest titles will be used each month until the end of the year, including Prima, Good Housekeeping, Good Homes, Woman & Home and Your Home.
A 30 second advert will be shown on video on demand channels such as 4OD and Facebook during May, June, September, October and November.
Outdoor posters will be used in September and COtober.
A section of the company’s website under the theme of Sleep for Success gives consumers the background to the campaign, information about the partnership with Jo Pavey as well as a daily blog with Silentnight achievers, sleep tips and a competition to nominate somebody they think has achieved.