BFM supports UK exhibitors at ‘Salone del Mobile’ and ‘Satellites’ in Milan
The 54th edition of the ‘Salone del Mobile’ was held at the Rho Fiera fairgrounds on the outskirts of Milan 14th – 19th April 2015. The exhibition organizers, Federlegno Arredo (AF), have hailed the event as a “grande successo” with more than 2000 exhibitors and 311,000 trade visitors from around the globe confirming this show as the world’s largest and most important international furniture fair.
Of significance was the notable number of visitors, as reported by AF, from Russia, China, Middle East - particularly Saudi Arabia, Lebanon and Egypt with growing appearances from Africa, USA, India and Europe.
In association with UK Trade & Investment (UKTI), the BFM supported and secured grant funding for twenty two companies exhibiting at the Salone del Mobile fair and Satellite events predominately in the Via Tortona and Ventura Lambrate districts in Milan.
The BFM members exhibiting at Rho Fiera comprised Ercol, Duresta, Parker Knoll and Wesley–Barrell who attended the show for the first time with stand space secured by BFM . In addition, the BFM also secured and staged for the first time a ‘BFM stand’ with members Thomas Lloyd, Gascoigne Designs and Art Forma, each showcasing their products.
Heathfield Lighting which is not in membership was also supported under the UKTI Trade Access Programme by BFM at the ‘Euroluce’ lighting exhibition within Salone del Mobile.
In addition to the above there were eleven companies supported in collaboration with ‘Designersblock’ which promotes small ‘design and creative’ SME’s and a further four companies, which were referred to BFM as the Accredited Trade Organisation for this event by UKTI, and exhibited at the various ‘satellite’ shows in Milan including ‘Design Junction’ and ‘Edit by Design’.
Here are some of the quotes received from BFM members that exhibited at the show:
Nick Garratt, Managing Director of ercol said:
‘We consider the Salone del Mobile in Milan to be the world’s leading furniture fair and this is the second time that ercol has exhibited at the event. The show was a great success for ercol and the number of visitors to our stand surpassed anything we have seen at any other event. There was a huge variety of retailers, architects and interior designers and press from all over the world. This show is a terrific opportunity to showcase the best of British design in furniture to a global audience and ercol’s classic and new designs were well received by our visitors.
David Tomlins (Managing Director of Thomas Lloyd) stated that it ‘… was Thomas Lloyd’s first ever Trade Show. Our traditional hand-buttoned furniture on display at the show was unique in comparison to all the other show exhibitors and was well received by the large number of potential customers visiting the stand, who without exception commented on our quality and value. We took several orders at the show and have many leads to follow through, a lot of whom we are already talking with.
We were surprised by the comments from the other British manufacturer’s present, (who are previously Milan show attendees), that footfall and business was well down on previous years.
Although we are very pleased with the business and contacts established in Milan, we will monitor the conversion of these leads in the next 6 months or so.’
Similarly Duncan Nassau of Gascoigne Designs announced this was ‘the best international trade fair I have attended’