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ScS share price falls drastically with poor sales performance

SCSThe flooring and sofa chain, which has almost 100 outlets nationwide, admitted trading had been hampered by a number of primary factors, as sales tumbled year-on-year by 15.9% despite the inclusion of the usually lucrative Easter Bank Holiday weekend during the period.

The price of shares plunged by over 27% this morning after the company announced a double-digit drop in sales for the four weeks ended 2 May 2015 in an unscheduled company announcement.
Despite the shock revelations, bosses at the firm remained defiant and communicated it was expected trading would revert to ‘more normal levels.’