Dreams links with Sabichi for homewares offer
Bed chain Dreams has expanded into the homewares market, with more than 500 products from Sabichi.
The chain’s Watford store began selling accessories, small electricals, gifts and bedding today with the intention of offering customers a wider scope of products and their visit should inspire them further than just the bedroom.
‘We are excited to be launching this first homeware concept format in collaboration with Sabichi, which will offer Dreams customers an impressive choice of high quality, contemporary homeware at excellent value prices, in addition to our extensive range of beds, bedroom furniture and soft furnishings,’ says Jeremy Gerken, Dreams retail director.
‘We are thrilled to work with Dreams on its first homeware concept format. As one of the leading retailers in the UK, Dreams offers Sabichi the perfect opportunity to showcase our complete range while giving a wider choice of home products to the Dreams customer under one roof,’ says Sachin Bagga, Sabichi director.