UBM pulls plug on May Design Series
Interiors exhibition May Design Series has been cancelled, with its organiser looking to niche opportunities.
UBM has announced that it has cancelled its May Design Series exhibition after three editions, preferring to concentrate on its Decorex, Sleep, Ecobuild, kbb Birminghm and kbb London shows.
‘We’ve decided to cancel May Design Series and put our efforts into our niche market events as our exhibitors and visitors have informed us they want a more curated experience. In a world of information overload, our visitors need a focused event that exhibits the best and new product and thinking within that sector and takes a deep dive into the future of the sector, engaging with new ideas and trends and networking opportunities within that niche of the industry,’ says Alison Jackson, UMB EMEA Built Environment portfolio director.
Over the past two years visitor numbers at Sleep have increased by 10%, while Decorex has experienced an 8% increase in visitors. kbb Birmingham 2014 enjoyed its largest number of exhibitors ever and Ecobuild achieved a 5% growth at its last edition in March.