Bensons continues with branding theme
Bensons for Beds has continued its focus on branding, rather than price in its latest consumer advertising campaign.
Following on from its Be Bensons campaign, the latest advertisements focus on how its updated Comfort Station Adaptive technology will help customers achieve the most comfortable night’s sleep, whatever their needs.
An improved version of the original CSA will be introduced to all Bensons for Beds stores over the next few months.
It helps two customers lying side-by-side make a mattress choice by allowing them to simultaneously: experience the different firmness levels from1-5 without moving from bed to bed; see where they need support in a variety of positions (for example sleeping on left and right side or, back and capture what they have seen, felt and preferred in snapshots and use the report to explore the mattresses on the floor.