John Lewis set to reopen £14m flagship home department
John Lewis was today due to re-open the home department of its flagship Oxford Street, London store after a £14m refurbishment. 25 different room-sets will sit at the heart of the space and be constantly updated to give customers new ideas. The department itself will be split into separate, distinct ‘room’ environments, allowing shoppers to fully immerse themselves in whatever they’re looking for.
The ‘Light Room’ alone houses 650 different lighting models, and across the hallway in the ‘Fabric Room’, the department will now house the largest collection of branded fabrics of any John Lewis store with 70 bays of hangers from 45 fabric brands, and shoppers will have a choice of more than 12,500 different curtain fabrics. The ‘Living Room’ will offer over 100,000 different combinations of sofa shapes and fabrics. The ‘Carpet Room’ will have a Rug Gallery, exclusive to the Oxford Street store, which will let visitors pick a made-to-measure rug in their own texture, size and colour, while the Colour Unlimited service will let customers find the exact shade of carpet that’s right for their home. ‘The Sleep Room’ will unpack everything it takes to get a great night’s sleep. Customers will be shown the science and quality behind John Lewis’ products as well as how to create a beautiful sleep sanctuary in their own home.
‘Finally taking down the hoardings and unveiling the new store for all to see is the culmination of many months of hard work. This overhaul now makes John Lewis Oxford Street the destination for the home in central London, and will inspire and excite in equal measure, says Christine Kasoulis, John Lewis buying director for home.
The store will also be home to a range of creative spaces to inspire and entertain customers on the third floor. The first of these creative spaces was created by award-winning Glaswegian design studio Timorous Beasties which is noted for its surreal and provocative textiles and wallpaper. Tom Raffield, the former winner of the Light Design Association’s Lighting Design Award, has also designed a creative space, featuring his ecologically sound and innovative furniture and lighting. London-based Antoni & Alison will also be responsible for a creative space. The 5* Room comes from Sarah Bagner, founder of Supermarket Sarah, an online outlet where she sells and displays all her items on walls. Another creative space comes from furniture designer Charlie Fowler, who is part of John Lewis’ Design Studio
The 94,000sqft department on the second and third floors will be home to 39,000 stocked lines. Chief among these is Liberty, whose fabric will be stocked in a UK department store other than its own for the first time in the company’s 140-year history. Several new and exclusive collaborations are being launched with House of Hackney and Korla becoming new additions to John Lewis’ fabric range. Made in Britain will feature strongly in the department store, with products from Dove St Pottery, David Partington’s handthrown pottery, UK made knitted cushions by Jules Hogan and Red Anvil’s range of fireside tools all being ranged for the first time.