Habitat looks to boost online performance
Habitat is to introduce user-personalisation and click-and collect as its overhauls its online presence.
The chain has revamped its website with easier navigation and multi-divide image browsing, an easier check-out process, enhanced search function and improved content.
Following an increase of more than 35% in traffic in the past year, the new website has been built with a mobile audience in-mind. Currently, more than half of online shoppers are using mobile and tablet devices to purchase from the brand.
‘We’ve already received very positive feedback from customers about their online experience with us on the new website and conversion figures show the new platform is making it much easier to shop with us online,’ says Jackie Bullock, Habitat head of ecommerce.
‘At the start of the project we identified a series of customer demands that we simply could not meet with a platform that was being outpaced by our competitors. Our aim was to upgrade to a more flexible, sustainable platform that would support our multi-channel growth and at the same time allow us to develop an inspirational brand experience – and this is what the new platform has allowed us to do. Now our customers are more immersed and inspired by their online journey and we’re excited about starting phase two and showing the true capabilities of the new website.’