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Wool Floor Show London sells out

WFSLThe first Wool Floor Show London, a concept from Campaign for Wool and its major funder The British Wool Marketing Board, has sold out.

The 23-24 March event will host more than 20 wool carpet manufacturers including Axminster, Brintons, Brockway, Bronte Carpets, Cavalier Carpets, Cormar, Crucial Trading, Jacaranda, Kingsmead, Manx Carpets, Mr Tomkinson, Roger Oates, Ulster Carpets and Westex.
The show will take part in the Great Hall at Chelsea FC’s Stamford Bridge stadium, which has its own entrance and some parking outside the door as well as a tube station nearby.
A key feature will be a series of inspirational wool showcase installations – similar to the one displayed at The Flooring Show in Harrogate where the Campaign for Wool has hosted Wool Trends for the past two years.
‘It is the growing interest in the way that this more stylish approach to flooring has appealed to retailers and designers that instigated this event. It is intended to create a really vibrant and stylish showcase that empowers the story of wool for the floor,’ says Bridgette Kelly, The Campaign for Wool consultant.
‘This is a true first for the wool carpet industry as the visitor to this event will find the very best offer of wool flooring available in one space: not just in the UK but internationally. It is a show for retailers, designers, and architects because you will not find the variety of product or this quantity and quality of wool companies exhibiting in one location at other international shows.’
The show will also host seminar and designer programmes along with the launch of Woolretailer.com.
‘Wool Floor Show London is undoubtedly a new approach to marketing wool carpet. In many ways it mirrors the way buyers in fashion and fabric like the more intimate approach of dealing with smaller, seasonal shows - collections. It gives them the best and most effective use of business time. It is our belief that this approach will appeal to those retailers and designers focused on quality and good service.’