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John Lewis to become a Loafer

Johnlewisjune2016John Lewis is to sell sofas and footstools designed by rival retailer Loaf.

The chain will sell three sofas and two footstools from 1 August, in its second tie-up with another retailer: its Oxford Street, London store has a West Elm display.
‘This exclusive collaboration with Loaf is a really exciting development for John Lewis. Its relaxed style fits
perfectly into our upholstered product range, offering our customers even more choice and underlining
John Lewis’ position as the first destination for design led furniture in the UK,’ says Jo Unsworth, John Lewis upholstery buyer.
‘Both the Loaf and John Lewis customer expects fantastic quality and a customer experience that knocks
their socks off, so when we were asked to design an exclusive collection in our usual laid-back, comfy
style, we jumped at the opportunity. Having launched Loaf seven and a half years ago, we’re excited to now
share our Loaf-y wares across the UK,’ says Charlie Marshall, Loaf founder.
The upholstery will be sold in 10 branches and online.