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Walker Greenbank in bed-linen licensing push

SandersonlinenWalker Greenbank has agreed a licensing deal that will see Sanderson, Harlequin and Scion bed-linen sold in North America.

The deal will see textile manufacturer and distributor Indo Count Industries launch 20 collections in New York in the autumn. As well as the US, Indo Count will be able to sell the ranges in Canada and Mexico.
Indo Count, which manufactures textiles in India, distributes them directly to the US, where it has strong relationships with major department stores. Indo Count's US operations include a design studio and showroom in New York and a warehouse in Charlotte, North Carolina. In addition to its Indian operations, it has showrooms in Manchester, UK, and Melbourne, Australia. In the UK, it is a key supplier of bed-linen to a number of major retailers.
‘This exciting licensing agreement with Indo Count represents a significant opportunity for the Sanderson, Harlequin and Scion brands in the US bed-linen market. We look forward to working with Indo Count, which is an established and high quality supplier to major US department stores and retailers. Indo Count's first Walker Greenbank bed-linen ranges will be launched in New York this autumn - the same time that Sperry, the US footwear brand, will be launching its first shoe ranges under its licensing agreement with Sanderson,’ says John Sach, Walker Greenbank chief executive.