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Serene Furnishings appoints sales director

AlanWeirSerene Furnishings has named Alan Weir as sales director.

Having worked for names such as Jaycee, Stag, Ducal, Parker Knoll and Silentnight, Weir brings 40 years of experience of having worked in furniture retail and manufacturing to his new role, the last nine years spent as national sales manager for Relaxateeze and, for a short while, G-Plan Cabinets.
‘I am very excited to be joining such a forward thinking company and I am already very impressed with what I have seen, including the professionalism of all the staff, which is just first class. I am looking forward to fully embracing the role and working closely with all the team, as I am confident that between us we can advance Serene as a one-stop-supplier of quality, affordable, design-led furniture for the modern home,’ says Weir.
‘I welcome Alan on board as a new, key member of the Serene team. His enthusiasm and drive will be vital to realising the growth plans for the business and I believe he is the right individual to achieve the company’s short and long-term goals. Alan’s experience in retail and manufacturing will, I believe, prove invaluable to developing existing stockists and opening new accounts, as Serene continues to present a growing portfolio of ranges and designs’, says Tasleem Tasab, Serene md.