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Dulux drifts into denim for 2017 colour of the year

CF17 Denim Drift Office2Denim Drift has been revealed as Dulux Trade’s 2017 Colour, as it embraces the world’s most popular colour.

Part of the company’s annual Colour Futures 2017 trend forecast the curated trend palettes align with four key colour stories inspired by an overarching theme of Life in a new light: a new outlook on the simple things that make life worth living.
‘This year, the overriding theme celebrates a new outlook on the simple things that make life worth living. In an increasingly digital world where real and authentic experiences are becoming more important than ever before, we are reconsidering the foundations of living to unveil the most important trends in 2017,’ says Louise Tod from the Dulux Global Aesthetics Centre, responsible for delivering Colour Futures trends and concepts.
‘As the world changes, people are taking a fresh look at the everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of experiences. We are incredibly excited that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.
‘Blue is known to be the world’s favourite colour, cutting across geographic and cultural boundaries. Creating a blue colour scheme provides commercial specifiers with flexibility in both a residential and commercial setting with hues that run the gamut of being calming to energising. This year the Colour of the Year, Denim Drift, has been teamed with a palette of blues which gives specifiers options for every environment. There is something for everybody whether working the colour into large-scale housing developments, offices or a private residence.”
‘There are ten blues within the palette, five of them, including Denim Drift, are muted and atmospheric and the remaining five are cleaner, brighter hues that pack more of a punch. The whole collection has been designed to be used in combination across different elements of an interior from the walls to the furniture, furnishings and accessories. You can turn the visual impact up with the brighter blues and down with the muted blues to suit the style and use of a room and can be sure that none of them will ever look out of place.’