Mattress Online, Sussex Beds and Dreams recognised at Bed Show Awards
Mattress Online was named as Bed Retailer of the Year (over £5m beds turnover) at last night’s Bed Show Awards.
‘Showing demonstrable top and bottom line performance with average order values rising, it high customer feedback was also recognised despite operating in the value segment market,’ said the judges.
Runner up went to Bensons for Beds which continues to lead the market and show steady improvement and refreshment while also making significant investment in training.
Competition was strong for the Bed Retailer of the Year (under £5m beds turnover) category with entries from up and down the country.
Winner of this year’s award went to Sussex Beds, which was chosen for its sheer determination in turning around a business with falling sales and footfall. ‘This family owned company took drastic steps to change its approach and challenge the directors to drive the business forward and it has succeeded. It’s now a retailer that is consistently producing great figures, improved its branding and is set to expand further,’ said the judges.
Sound Sleep, based in Diss, Norfolk, came second for showcasing how a ‘shop in a field’ can drive business forward with great marketing initiatives.
The new Judges Choice award went to Dreams. The award, based on one outstanding element, was given in recognition of the company’s multi-million pound ‘Replace Every Eight’ marketing campaign which has not only increased like for like performance and changed consumer perception but has also benefited the whole industry.
Now in their sixth year, the awards are designed to recognise the companies considered as ‘best in class’ over the past 12 months.
The awards were chosen by Bernard Eaton, Greenwood Retail md; Paul Farley, Furniture News editor; Andrew Kidd, Interiors Monthly editor; Richard de Melim, Furnishing Report editor and Keely Portway, Cabinet Maker editor.
The awards were announced to the winners by Marcus Brigstocke at the Bed Show’s Gala Dinner at the Telford International Centre.