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Dunelm blames weather for sales drop

DunelmNewPurityDunelm has said a drop in sales in the past quarter was due to the hot weather.

‘Total revenue for the first quarter [to 1 October] fell by 1.8% to £198.7m. Total like-for-like growth decreased by 3.8%. As expected, unusually warm weather had a dampening effect on store footfall. We did however, continue to see good growth in the online business, including a 17.9% increase in home delivery sales. Overall, we believe that we are continuing to outperform the homewares market as a whole,’ says John Browett, Dunelm chief executive.
He said margins had been ‘broadly flat’. ‘We have continued to focus on our value based customer proposition and are increasing our market share in homewares, whilst also seeing good growth in our online business. We are looking forward to a stronger second quarter as we continue to invest in extra seasonal space, new till systems, store refits and new store openings.’