November sales rise as shoppers seek bargains
UK like for like retail sales increased by 0.6% last month, compared with 2015 when they had dropped 0.4%.
According to the BRC–KPMG Retail Sales Monitor for the four weeks to 26 November, total sales rose 1.3%, a 0.7% increase on November 2015. This is slightly below the three-month average of 1.6% but slightly faster than the 12-month average of 1.1%.
‘November retail sales figures remained positive – with total growth up 1.3% on last year –but performance has slowed down and was not as strong as the previous month. Black Friday deals will have lured would-be shoppers away from the high street in search of bargains online,’ says Paul Martin, KPMG retail head.
‘With the festive season nearly upon us, it seems furniture was also on the shopping list for many, with the category performing particularly well.
‘The next month will be critical for retailers, providing one final push to improve and maintain sales figures against a backdrop of increasing costs and consumers’ insatiable appetite for discounts.’