Sleep gives John Lewis a lift
John Lewis continued its run of strong interiors sales performances, driven by sleep-related purchases.
‘Trade this week was positive, with sales of £172.1m, up 3.9%. The week [to 3 December] was characterised by the final Black Friday promotions on Sunday and Monday driving sales. There were fewer promotions outside of the Black Friday period compared to last year, which influenced fashion and home sales this week, but customers were preparing their homes for Christmas by buying extra beds and pillows,’ says Mark Felix, John Lewis online trade director.
‘Home sales were down 1.4% on the year. However furniture sales were up 7.7% as customers started to prepare for Christmas guests; inflatable beds were up 116%, sofa beds were up 36% and our best selling pillow was up 18% on last year.’
Home sales for the 18 week period were up 1.8%.