Harvey’s continues Megastore roll-out
Harvey’s has continued to roll out its large format Megastore stores.
The store format, designed by JE+1, has now been implemented in branches in Bolton (pictured), Aintree and Manchester.
This follows trials at Lakeside and Brent Cross.
The design nearly doubles the typical size of Harveys stores, allowing it to display its full range across four collections.
The collections are designed to to represent different customer lifestyle types in both look and in-store communications. Four capsule displays are merchandised around a large digital display.
The stores feature a hero display for the customisable Sofas By You collection, where shoppers can select the shape and fabric of their sofa. A central fabric table creates a hub for the process and communicates the level of personalisation available.
JE+1 has also created store designs for Bensons, DFS, Dwell, Sofa Workshop and Topps Tiles.