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Outdoor rise fails to lift John Lewis

JLDPA double-digit increase in outdoor living products failed to prevent John Lewis’ home sales suffering a large drop last week.

‘Total sales for last week [to 29 April] were £83.1m, down 1.8% year on year, due to annualising of strong price match promotions in the same week last year,’ said Christine Kasoulis, John Lewis fashion director.
‘Home sales were down 7.2% on last year. Outdoor living performed the best with sales up 10.9% on last year. This week, a new furniture collection called 'Open Home' which was developed by acclaimed London-based design studio Doshi Levien goes on sales in selected shops and online.
‘Electrical and home technology sales were up 1.1%. Sales of mobile phones and photography continued to grow with sales up 32.1% on last year, partly due to the launch last week of the new Samsung Galaxy S8 mobile phone. Vision also had a strong week with sales up 9.7%.
‘Fashion sales were up 0.5%. Sales of beauty, wellbeing and leisure products were up 4.1%. Sales of clothing were impacted by the colder weather but womenswear still grew by 2.6% year on year with casualwear performing the strongest.’
Home sales for the 13 week period were down 0.9%.