Skandium set to divide to grow
Skandium is to close its Brompton Road, London store after a decade and replace it with two branches a five minute walk away.
Opening its doors in July, a two-storey building at 35-36 Thurloe Place become Skandium’s new homeware store, stocking its collection of Scandinavian soft furnishings, accessories and lighting.
Directly opposite, opening in September, a four-storey townhouse at 31 Thurloe Place will become the new furniture outlet. The space will allow the retailer to create roomsets. The two locations will have 5,500sqft of retail space.
‘It will be a totally new store concept for us, consisting of two separate buildings facing each other across the street. One, a townhouse, providing the best possible way to show how our clients could live and furnish their homes, and opposite, a standalone, quintessentially English building dating from the 1860s, which will showcase one of London’s largest collections of Scandinavian lighting, plus a floor full of accessories and gift ideas expertly curated for the design conscious and the curious. In the new store, expect to find an engaging mix of mid-century masterpieces, future classics, and there will always be room for a Moomin mug,’ said Jan Vejsholt, Skandium md.
Moving closer to South Kensington tube station - Thurloe Place is between Cromwell Place and Exhibition Road - the new Skandium store maintains its proximity to the Victoria & Albert Museum and Natural History Museum, and South Kensington. Skandium hopes to attract the local community and capitalise on the weekend shopper, as well as safeguarding the customer base familiar with the Brompton Road store.
Its Marylebone branch and Republic of Fritz Hansen store in Fitzrovia are unaffected.
Illustration: Polly Crossman