Feather & Black makes Cheltenham return
Bed chain Feather & Black has reopened in Cheltenham, eight months after its store in the Gloucestershire town closed.
The 26 store chain’s Cheltenham branch closed last September as the Clarence Street site was converted to bars and restaurants.
It has now opened a larger 3,300sqft store in Portland Street.
‘We are delighted to be bringing our store back to Cheltenham after shutting up shop in September. We missed the town and its residents so much that we’re opening our doors once again. Following increased activity on our new website we wanted to expand our store presence across the UK. We understand that our target audiences have a considered approach when it comes to buying beds, therefore we want to make our stores even more accessible to our customers,’ said Nicky Line, Feather & Black creative a product director.
‘Our previous Cheltenham store attracted a loyal fan base so we were keen to race back to the area. We’ve created a free-flowing space with room-settings to help inspire our customers whatever the style of their homes. There is also a mattress studio, a designated kid’s area and plenty of bedlinen and accessories alongside our usual range of beds and bedroom furniture.
‘It’s a browsing and shopping space, designed to provide solutions for our customers to create perfect bedtimes for all the family.’