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40th CIFF sees interest soar

CIFF17Next week’s 40th China International Furniture Fair is expected to attract more than 100,000 visitors with pre-registrations more than double the 2016 event.

The 11-14 September show, at the National Exhibition & Convention Center, Shanghai has seen pre-registrations rise by 121%.
The show will celebrate two decades colocating between Guangzhou and Shanghai.
With the theme of ‘Fashion Home, Dream Life’ theme, the home furniture section will be divided between International Hall, Design Hall, Customized and Smart Home Hall, Modern Furniture Brands, European & American Lifestyles, Sofa Brands, Sofa Premium and Sleep Centre.
With the ‘Bring Nature Home’ theme, with 30,000sqm of exhibition space the Outdoor & Leisure section will host approximately 150 companies who can provide complete solutions for residential and commercial spaces.
The pavilions dedicated to Homedecor & Hometextile will tackle the theme: ‘Decorate to make your dream come true’, while ‘Create a Lively Workspace” is the name of the pavilions dedicated to Office Furniture, which is proving to be one of the largest and most important showcases in eastern China.
The 40th edition of CIFF will also host the awards ceremony for the winners of the Pinnacle Awards Asia-Pacific 2017, the design award promoted by CIFF, the American Society of Furniture Designers (ASFD) and the High Point Market.
The third edition of EAST Design Show will tackle the theme of ‘tea art’ and will display all the appeal and strength of Asian design and artisanship. 100 designers from the Wall Art gallery have signed original tea sets. In addition to this, the products of more than 30 Swedish and Chinese designers and students will display the originality and integration of Nordic and eastern design.
The Witness the Pinnacle-Hongqiao Design Forum will be held on 12 September, and during this event designers Masayuki Kurokawa and Jonathan Adler and Brent D Smith, Ralph Lauren Asia Pacific director will share their knowledge and expertise. Frederic Spector, professor of the Rhode Island School of Design, will chair a round table with Chinese designers.
The Hurun Home art exhibition, organised by CIFF and by the Hurun Research Institute, will demonstrate a collection of Chinese art pieces and promote promising young eastern designers.
This year the Office Show will tackle the theme of Joyful Office. Designed by Xu Zhaoming, it will showcase an office that is stimulating, that can be welcoming: a space that is very different from a traditional, rigid office.