Trendsetter turns to PET for goose down alternative
Bedding manufacturer Trendsetter International has introduced a range of duvets and pillows using recycled PET bottles for fibres, which the company says mimics its Nimbus brand ‘highest grade feather and down products in every way.’
The company says its Smartdown fibres ‘emulate the decadence, sensation and properties of 100% goose down.’ During production, the fibres are handled just like down, blown into each cassette for even distribution and loft.
‘Manufactured in Trendsetter’s factory in Estonia, we use PET bottles as a substitute for raw materials in the production of our sustainable fibres. By using recycled bottles as the source material, up to 66% of energy is saved and 54% fewer CO2 emissions are produced during the manufacturing process. For every ton of plastic that is recycled, about 6.4m of landfill space is saved.
‘Luxury products are one of the biggest categories for growth in UK retail, and consumer demand for brands with a strong CSR message is equally sought after by environmentally aware consumers. We’ve responded with a truly luxurious range that doesn’t cost the earth, literally.’
The product is recommended to retail from £109 for a single duvet, pillows are recommended at £45. There will be three warmth options for the duvets, light for summer, medium for all year round and warm for winter in each size.