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Dunlopillo delivers a new in-store look

Dunlopillo has begun a roll-out of its latest POS display system to independent retailers across the country.

The display system makes use of a large TV screen, illuminated graphics and framed graphics with fabric swatches and information lecterns completing the display.

‘Our Dunlopillo Royal Sovereign mattress has been awarded Which? Best Buy for three consecutive years thanks to the numerous sleep benefits delivered by Dunlopillo Latex. With this in mind the decision was made to significantly invest in our brand via our new POS display system which clearly and elegantly displays the benefits of Dunlopillo and our accolade from Which?. Our first installations look fantastic in situ and have been very well received by our customers.’ said Paul Little, Steinhoff UK Beds sales and marketing director.