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Expanded role for Wilson at La-Z-Boy

Keith Wilson, La-Z-Boy UK md has been promoted and given responsibility for one of the brand's international divisions.

Wilson will now be responsible for Europe, the Middle East and Africa as EMEA md. ‘It is an honour to accept this new position. The entire team has worked exceptionally hard to make La-Z-Boy UK a fantastic success and we already have plans in place for brand developments across the rest of Europe, the Middle East and Africa,’ said Wilson.

‘Keith, in his current role as managing director, La-Z-Boy UK, has done a great job over the last 18 months transitioning the UK business from our previous distributor partner with minimal disruption for our customers, and also in creating and leading our La-Z-Boy UK organisation,’ said Doug Collier, La-Z-Boy coo and president, international.

‘This change will utilise Keith’s significant commercial experience in managing European businesses and will also enable him to leverage our UK organisation and infrastructure to help drive our growth in the broader EMEA region, particularly in Europe.’