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Lower footfall hits Dunelm sales

Furnishings chain Dunelm has warned of lower footfall and sales in recent weeks which will hit profits.

The chain warned that it had ‘recently experienced trading conditions which have been materially more challenging than had been expected, within a soft homewares market.’

As a result of lower footfall, like for like store sales have dropped by 4.7% since 1 April.

With Dunelm.com sales 43.7% higher, overall like for like sales were just 0.1% higher.

It said it expects sales for the year to 31 June to by 10% higher at £1.05bn but profits would be ‘moderately below’ last year’s £109m.

'We have seen an unexpectedly challenging start to the fourth quarter, with continuing softness in the homewares market and reduced footfall to our stores. We are making good progress on our strategic plans to be a truly multi-channel retailer and further strengthen our customer offer. We will learn from recent trading and I remain optimistic about our ability to deliver strong sales and profit growth in the future,’ said Nick Wilkinson, Dunelm chief executive.